Cover of the book ‘Your Brand Is Their Breakthrough’ by Joyce McCall

Why I Wrote a Book in My 50s (and What I Hope It Does for You)

June 27, 20252 min read

book cover

If you had told me ten years ago I’d write a book in my 50s, I might’ve smiled politely and said “bless your heart.” I was navigating perimenopause, battling brain fog, and wondering if I’d missed my moment.

But somewhere in the midst of night sweats and shifting seasons, a message started rising in me that I couldn’t ignore: it’s not too late to become who you were meant to be.

Your Brand Is Their Breakthrough was born from that message.

It’s not just a book about social media, visibility, or starting a business. It’s about becoming bold enough to tell your story, show up on purpose, and serve others from your scars, not your shame.

In these pages, I talk about:

  • Learning new things (like mountain biking and making reels) even when you feel behind

  • What perimenopause taught me about power and purpose

  • The lie that self-promotion is selfish—and how to replace it with servant-hearted visibility

  • Why your story could be the survival guide someone else is waiting for

This book is personal. It’s honest. And yes—it’s a little hilarious in places. Because if we can’t laugh about midlife bloating and itchy ears, what are we even doing?

My Hope for You

Whether you're in your 40s, 50s, or beyond, I hope this book reminds you that:

  • You are not behind. You’re just beginning.

  • You don’t need permission to share your story.

  • There is still more joy, purpose, and power ahead.

Your Brand Is Their Breakthrough officially launches July 1 on Amazon and I’d be honored if you’d order yourself a copy or share it with someone who needs a little nudge to start.

👉 Purchase link You can preorder the Kindle version now or wait until July 1st for the paperback to become available.
👉 Visit the website for other midlife resources:
www.rejoycefulliving.com

Let’s bloom louder—together.

With joy,

Joyce McCall signature


Joyce McCall is a nurse, author, wellness coach, midlife educator, and founder of reJOYCEful Living. She helps women struggling with the messy midlife transition regain their identity, confidence, and wellness again so they can feel valued, vibrant, and purposeful.

Joyce McCall, RN, BSN

Joyce McCall is a nurse, author, wellness coach, midlife educator, and founder of reJOYCEful Living. She helps women struggling with the messy midlife transition regain their identity, confidence, and wellness again so they can feel valued, vibrant, and purposeful.

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